Bosch And Ram Truck Announce Strategic Partnership, Kick It Off With Giveaway Hothttp://www.tool-rank.com/media/listing/photos/thumbnail/300x300s/8c/e8/37/85-24-1360099704.jpg
The Robert Bosch Tool Corporation and Ram Truck brand announced today at World Of Concrete trade show that they would be forming a strategic partnership. Together the two companies will jointly pursue sales and marketing opportunities in both markets that benefit both companies.
To kick off the partnership Bosch Tools is hosting a contest where one person will win a Ram truck of their choice valued up to $50,000. The sweepstakes starts now and will run through February 28, 2013. What, no tools to go with the truck?
In the long run we should be seeing some joint-advertising by the companies, as well as co-branded events. The first bit of joint-branding can be found on the website referenced in the "Farmer" commercial that aired during The Big Game. I would also suspect that they will work out some type of tool system that can be used to organized tools inside of Ram Trucks.