Festool To Increase Price of Products
The iPhone cost $500 when it first came out, and now it costs $300 and has more features. It is clear Apple charged $500 for the phone because they knew it would sell for that price. In all honesty I believe people would still pay $500 for the iPhone.
The World is in a recession; now is not the time to raise prices for anything. So what is logic behind Festool? Here is what I think. Festool says they are going to raise the price of their tools. This will force people that were waiting, for whatever reason, to buy the tools now. Then a month or two after the February 1st date, Festool will come out with a press release stating they will be lowering the price because of the economy. This way Festool gets sales from people that were waiting, plus they get the sales from a higher price tag. A win win for them and a lose lose for everyone else.
I could be wrong, only time will tell.