Weird Black & Decker Screwdriver Features

Take a look at this innovative feature from B&D. The Lithium-Ion SmartDriver with Exclusive Magnetic Screw-Holder. Every time I see this photo I can't help but laugh. Not that this is a bad idea from B&D, but your standard magnetic bit tip holders do the same thing, and have been around for years. Plus at only 3.6 volts, its not like this gun will be driving 3-inch deck screws.

I guess the average user would find this useful for light duty work, or crafts, but would also be using very short screws, so I fail to see the point.