Bosch And Ram Truck Announce Strategic Partnership, Kick It Off With Giveaway

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Written by Chris     February 05, 2013    
Ram Official Truck of Bosch Tools

The Robert Bosch Tool Corporation and Ram Truck brand announced today at World Of Concrete trade show that they would be forming a strategic partnership. Together the two companies will jointly pursue sales and marketing opportunities in both markets that benefit both companies.

To kick off the partnership Bosch Tools is hosting a contest where one person will win a Ram truck of their choice valued up to $50,000. The sweepstakes starts now and will run through February 28, 2013. What, no tools to go with the truck?

In the long run we should be seeing some joint-advertising by the companies, as well as co-branded events. The first bit of joint-branding can be found on the website referenced in the "Farmer" commercial that aired during The Big Game. I would also suspect that they will work out some type of tool system that can be used to organized tools inside of Ram Trucks.

Contest Information

Contest Ends
February 28, 2013
Contest Location
BoschRam Truck